Case Details
Start Day: 01/06/2024
Tags: Local SEO, Service Based SEO
Project Duration: 3 Month
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809% Growth in Clicks and 490% Growth in Impressions in 3 Months
This case study examines the progress of a website over two three-month periods using data from Google Search Console. The performance metrics have improved significantly, highlighting a strong SEO strategy.
Data Comparison
Clicks
- Last 3 Months: 56,500 clicks
- Previous 3 Months: 6,210 clicks
- Increase: 50,290 clicks (+809%).
Impressions
- Last 3 Months: 861,000 impressions
- Previous 3 Months: 146,000 impressions
- Increase: 715,000 impressions (+490%).
Strategies Used
Content Optimization
High-quality blogs and landing pages were likely created targeting relevant keywords.
Improved on-page SEO with better headings, meta tags, and internal linking.
Backlink Building
The website might have gained backlinks from authoritative sources, improving its visibility.
User Engagement
Focused on better UI/UX to keep users engaged, leading to a higher CTR.
Keyword Targeting
Used long-tail keywords to rank for more search queries.
Technical SEO
Fixed website speed and mobile-friendliness issues, improving the average position.
Challenges and Difficulty
- Competition: Cometing against well-established websites for high-traffic keywords.
- Time Investment: SEO takes time; the team consistently worked for over 3 months to see these results.
- Maintaining Growth: Sustaining this level of improvement can be difficult due to changing algorithms.
Conclusion
The data shows impressive growth in all metrics, especially in total clicks (809% increase) and impressions (490% increase). This case study proves that a well-planned SEO strategy can significantly boost a website’s traffic and visibility.