Case Details
Start Day: 15/04/2024
Tags: Local SEO, Service Based SEO
Project Duration: 3 Month
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Increasing Traffic and Visibility – 83.4K Clicks and 1.32M Impressions in 6 Months
This case study shares our journey in significantly increasing a website’s performance over six months. By applying a structured SEO approach, we boosted the website’s clicks, impressions, and overall ranking. Below, we break down the results and methods that led to this success.
Initial Performance Assessment
When we started, the website’s performance was below average:
Clicks: 1.19K
Impressions: 57.9K
Click-Through Rate (CTR): 2.1%
Average Position: 22.1
The website was underperforming, with low visibility and user engagement. Our goal was to increase these metrics through strategic SEO actions.
Our SEO Approach: Step-by-Step
- We identified low-competition, high-traffic keywords relevant to the website’s niche.
- Using these keywords, we optimized existing content and created new articles to target search intent.
- High-quality content was our top priority. We produced articles, blog posts, and guides that addressed user queries.
- We updated old content with current information to make it more relevant.
- Title Tags and Meta Descriptions: We created compelling and keyword-rich meta tags to attract clicks.
- Internal Linking: Added internal links to help users navigate and increase page authority.
- Image Optimization: Compressed images and used ALT tags to improve site speed and accessibility.
We focused on building quality backlinks from authoritative sites, which boosted our search rankings.
Backlinks are crucial in establishing a website’s authority. We reached out to reputable sites within the industry to build meaningful connections and gain a few targeted backlinks. By carefully selecting these sources, we boosted the website’s authority in Google’s eyes, helping it rank higher in search results. This step was instrumental in driving steady growth in traffic.
- Ensured a responsive design for both mobile and desktop users.
- Improved page load speed for better user experience and reduced bounce rates.
The Results
The impact of our SEO efforts was reflected in the metrics:
Clicks - Grew from 1.19K to 83.4K, a significant increase in user engagement.
Impressions - Jumped from 57.9K to 1.32M, showing a massive boost in visibility.
CTR - Improved from 2.1% to 6.3%, indicating that more users were clicking on our client’s site.
At the End
By following a consistent SEO strategy, we transformed this website’s performance, achieving 83.4K clicks and 1.32M impressions in just six months. This growth in visibility and engagement helped the client gain more leads and opportunities. Our experience shows that strategic SEO efforts can make a significant impact on business growth.